Homegrown+India+presents+HGStreet+in+Mumbai+on+March+18,+2018,+a+celebration+of+sneaker+and+street+culture+-+launch+of adidas Deerupt by adidas Originals+at+the+Deerupt+Experience976A5614

Adidas Interactive

To celebrate the launch of the Adidas Deerupt Collection, we designed an interactive, playful video installation for their space at the HG Street festival in New Delhi. The video wall would respond to the presence and movement of people in front of the screen, inviting them to come and play with the visuals. 

 

Interactive Installation
Motion Graphics

image53-1

The installation was driven by a skeleton tracking sensor which was placed below the screen. The user movement morphed and warped the graphics. 

A unique set of interactive graphics were created for the installation. The longer one interacted with the installation, the screen would show new graphics and patterns, each of which which reflected the aesthetic of the Deerupt collection.  

image55

About the event

HGStreet was the place where the most influential brands in street footwear and apparel co-exist under one roof. No less than 500 vintage and limited-edition sneakers were featured in the festival's sneaker exhibition. 

In the presence of streetwear and sneaker enthusiasts at the festival , the day marked the launch of adidas Deerupt by adidas Originals. The brand also presented an immersive shopping experience called "The Deerupt Experience." 

 

HomegrownIndiapresentsHGStreetinMumbaionMarch182018acelebrationofsneakerandstreetculture-launchof-adidas-Deerupt-by-adidas-OriginalsattheDeeruptExperienceCopyof976A6194

Credits 

Client : Adidas

Agency : Vitamin-e

Visuals & Programming : Studio Ocupus