To celebrate the launch of the Adidas Deerupt Collection, we designed an interactive, playful video installation for their space at the HG Street festival in New Delhi. The video wall would respond to the presence and movement of people in front of the screen, inviting them to come and play with the visuals.
Interactive Installation
Motion Graphics
The installation was driven by a skeleton tracking sensor which was placed below the screen. The user movement morphed and warped the graphics.
A unique set of interactive graphics were created for the installation. The longer one interacted with the installation, the screen would show new graphics and patterns, each of which which reflected the aesthetic of the Deerupt collection.
HGStreet was the place where the most influential brands in street footwear and apparel co-exist under one roof. No less than 500 vintage and limited-edition sneakers were featured in the festival's sneaker exhibition.
In the presence of streetwear and sneaker enthusiasts at the festival , the day marked the launch of adidas Deerupt by adidas Originals. The brand also presented an immersive shopping experience called "The Deerupt Experience."
Credits
Client : Adidas
Agency : Vitamin-e
Visuals & Programming : Studio Ocupus