Elleys' Electric is an Indian switch manufacturer, who were presenting their products at Acetech Expo 2022.
Interactive Installation
Motion Graphics
Using the sleek design of their switch, we created a video wall that senses motion of people around and reflects it back at them in the form of a digital shadow.
With hundreds of visitors passing through, the installation was a highlight of the exhibition - and it positioned the brand as an advanced future facing company with tech at its core.
This installation was made with the idea of getting users to interact with the product and get more information about key features in each booth.
Acetech - a leading trade fair in Asia for Architecture, Design, Construction materials and Engineering is a growing platform for business growth.
Credits
Client : Elleys' Electicals
Creative Agency : Chopra Design
Design & Execution : Studio Ocupus
Creative Technologist : Dennis Peter
Motion Graphics : Tarun Tamoli
Video Documentation : Sid Dave