Elleys' Interactive

Elleys' Electric is an Indian switch manufacturer, who were presenting their products at Acetech Expo 2022.

 

 

Interactive Installation
Motion Graphics

Installation 1 : Motion Tracking Entrance

Using the sleek design of their switch, we created a video wall that senses motion of people around and reflects it back at them in the form of a digital shadow.

With hundreds of visitors passing through, the installation was a highlight of the exhibition - and it positioned the brand as an advanced future facing company with tech at its core.

Installation 2 : Switch to Tomorrow

This installation was made with the idea of getting users to interact with the product and get more information about key features in each booth.

Elleys-BTS-Ocupus

About the event

Acetech - a leading trade fair in Asia for Architecture, Design, Construction materials and Engineering is a growing platform for business growth.

 

vlcsnap-2023-03-10-12h50m07s917

Credits 

Client : Elleys' Electicals

Creative Agency : Chopra Design

Design & Execution : Studio Ocupus

Creative Technologist : Dennis Peter

Motion Graphics : Tarun Tamoli

Video Documentation : Sid Dave