ICICI Mine Banking Launch

A virtual event that took place during lockdown for the launch of the ‘Millennial Network’ by ICICI Bank where we were responsible for the virtual production of the presentations by leaders at the Bank. The goal was to keep the presentations visually interesting and engaging to the viewers for the duration of the event.

Virtual Production
Motion Graphics

The Process

The virtual 3D set design was made with elements in line with the ICICI and the Millennial Network brand image. After receiving the edited green-screen footage, the presentations were brought into the virtual world using Unreal Engine.

The users were ushered into the virtual arena  with a sense of intrigue by a short stage reveal and countdown sequence and were kept engaged with dynamic camera movements during the event. Using Unreal engine allowed us to achieve high quality realistic rendering

About the product

On 5th November 2020, ICICI Bank Financial Institution launched a special banking programme for millennial customers called ‘ICICI Bank MINE’.

ICICI MINE is India’s first comprehensive banking platform for customers from the age of 18 years to 35 years.

Credits 

Client : ICICI Bank

Agency : BToS Productions   and   EXP&D

Virtual Event Production and Content : Studio Ocupus

Collaborators : Voshkey