With this edition of Ajio Luxe weekend aiming to reach a newer, fresher demographics, the visuals at the event play a key part in producing a look that intends to achieve that.
We designed the motion visual language based on the festivals brand identity and colours - which translated to all screens across the venue.
We also designed a 4 sided entrance arch installation with an anamorphic 3D perspective along with creating and opeating live visuals for all the main stage performances.
Motion Graphics
Live Visuals
Moodboard and Visual Inspirations
Styleframe Development
Motion Asset Creation
Highlighting Ajio 2023 in 60 seconds - A key visual sequence made for this years edition with the aim to portray luxury as approachable and fun, instead of distant and elite. The Elements created for this were also used for all others visuals on the screen throughout the event - forming a consistent visual vocabulary.
We were also responible for the on-ground operation of all the screens including the stage which had various looks as per the event and performers.
An experiential show at the forefront of art, design, fashion, and immersive offerings, Luxury Lifestyle Weekend was back with its third Edition. The ‘Ajio Luxe Wkend’ took a more conscious, progressive, inclusive, and interactive approach across homegrown and international brands, whilst continuing to push boundaries for a one-of-its-kind experience in Mumbai.
Credits
Client : MAGNANIMOUS GROUP
Motion Design & Live Execution : Studio Ocupus
LED Production : Spectrum
Motion Graphics Contributors : Tarun Tamoli, Himanshu Kaintura, XYZ Studios, Nikhil Shreshtha
Video Documentation : Sid Dave