Ajio Luxe Wkend

With this edition of Ajio Luxe weekend aiming to reach a newer, fresher demographics, the visuals at the event play a key part in producing a look that intends to achieve that.

We designed the motion visual language based on the festivals brand identity and colours - which translated to all screens across the venue.

We also designed a 4 sided entrance arch installation with an anamorphic 3D perspective along with creating and opeating live visuals for all the main stage performances.

 

 

Motion Graphics
Live Visuals

Moodboard and Visual Inspirations

LLW-moodboardArtboard-1-1

Styleframe Development

Motion Asset Creation

Comp1_Beauty
Comp2_Beauty

Logo Animation

Motion Film

Highlighting Ajio 2023 in 60 seconds - A key visual sequence made for this years edition with the aim to portray luxury as approachable and fun, instead of distant and elite. The Elements created for this were also used for all others visuals on the screen throughout the event - forming a consistent visual vocabulary.

On-Ground Visual Operation

Pixel-Maps-wkendArtboard-1
LLW_cover-hover-ocupus
Pixel-Maps-wkendMAIN-STAGE
LLW-Main-Stage-Ocupus

We were also responible for the on-ground operation of all the screens including the stage which had various looks as per the event and performers.

About the event

An experiential show at the forefront of art, design, fashion, and immersive offerings, Luxury Lifestyle Weekend was back with its third Edition. The ‘Ajio Luxe Wkend’ took a more conscious, progressive, inclusive, and interactive approach across homegrown and international brands, whilst continuing to push boundaries for a one-of-its-kind experience in Mumbai.

 

Credits 

Client : MAGNANIMOUS GROUP

Motion Design & Live Execution : Studio Ocupus

LED Production : Spectrum

Motion Graphics Contributors : Tarun Tamoli, Himanshu Kaintura, XYZ Studios, Nikhil Shreshtha

Video Documentation : Sid Dave