Yavi, a burgeoning fashion brand rooted in contemporary aesthetics and textures, sought to amplify its brand presence during Lakme Fashion Week, at India's premier fashion events.
With a commitment to novelty and authenticity, Yavi reached out to us to create backdrop visuals that resonated with the essence of their showcased collection.
Motion Graphics
Our design process began with an in-depth exploration of Yavi's collection, dissecting its key themes, color palette, and design elements. Translating these insights into visual concepts, we crafted a series of backdrop visuals that harmonized with the collection's aesthetic sensibilities.
The idea was to create landscapes out of which the models emerge - The world of Yavi - inspired by the presented collection.
We created a unique visualizer for each look by using the colors on the outfit as the source data and using that as the colour scheme for the visual.
We also helped the brand use the visuals created on their social media page by creating adaptations and additional graphics.
Credits
Client : Yavi
Visual Design, Animation : Ocupus
Visual Contributors : Jasan Waldura, Parth Reshamwala
Music : Hamza Rahimtulla